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USALL Systems 119 West Lincoln Street Apt 2, Findlay Ohio, 45840 419-423-5830 (voice) 888-Now-Talk (toll-free) 419-386-2705 (fax)
09/19/11
Dear Merchant,
We wrote a booklet of general interest, and instead of selling it, we are giving it away free, and selling advertising space to pay for its printing. The booklet has over 11,000 words and is about quality relationships, called 151 RELATIONSHIP QUESTIONS, which features an introduction to human basic needs and then has over 150 questions to help the reader gain insight into themselves and others.
We would be delighted to design you a custom coupon, and print it in our booklet, at no initial cost to you or your business. We will work with you to create a graphic, or you may use a camera ready 5” x 4” ad of your own. Other ad sizes available upon request.
Once the coupon of yours is attracting buyers to your business, you may see proof that we are helping your business to grow and make more profit. A salesperson, such as myself, may contact you in a couple of weeks to see if you are ready to buy more ads space. If you decline, keep all advertising and sales profits as our gift to you for trying our service. However, if you wish to accept, we will offer to revise your coupon, and run the coupon in a larger batch of distributed booklets.
Booklets to be distributed by our company in Findlay, Ohio, and to other parts of the country. If your business is local to Findlay, Ohio or Toledo, Ohio, we can focus in on just those markets. If you have a national audience, we can target other areas as well, which may include California, Texas and more.
We advertise our clients with or without a contract. Contracts mean you pay a certain amount for a fixed number of ads in a predefined ad size. However, without a contract, you pay us nothing up front, and after you are making sales, you pay us what you think is appropriate to your thinking. Without a contract, your risk is minimal, and we are taking the risks.
Because we take the risks with “no contract advertising” we may drop sponsors who pay nothing after a while, or even those who pay very little, and give more or all our resources to those advertisers who pay us the most per month. To guarantee your advertisements will be maximally circulated and published, you may want to prepay advertising on an as-is no refunds basis. But if you choose the no contract method of advertising, you can still test the market and have a chance at making some extra sales.
We would be happy to have you as either a contractual buyer or a no contract buyer:
Option 1, contract: $60 CPM for 5” x 4” color ad space;
Option 2, no contract: $0 CPM for 5” x 4” color ad space, pay us to keep your ad being printed;
Option 3, we pay you to distribute our booklet, $0.10 each, at your place of business;
You may choose any one or combination of options from above to do a deal with us. We will cheerfully do any and all work that we accept; note, we sometimes decline jobs based on various factors, such as our present work load and with supply and demand fluctuations for advertising space.
Options 1 and 2 include free basic ad design. If you have camera ready art for your ad coupon, you are encouraged to use it. If we design artwork or coupons for you, you are welcome to use them as you wish, our services would be a “work for hire” and you own all rights to use and copyright.
We look forward to our first advertising campaign with you.
Regards,
Eric and Melanie Meyer co-owners, USALL Systems
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